The stories that our beautiful artisans beam simply confirm what studies have told us.
The talented women twinkle with pride when they talk about being able to educate their children with the money that they earn from their craft. Their daughters, in particular, now have a chance for a future that they otherwise would not have had.
According to the studies – women reinvest up to 90% of the income they earn back into their family and community, compared to the 30-40% reinvested by men.
Or as the United Nations puts it, “gender equality is not only a fundamental human right, but a necessary foundation for a peaceful, prosperous and sustainable world". (1)
We are excited by the power that redirecting our dollar to these women can have on equality and world poverty.
But it’s the sparkle in the eye that comes when they talk about financial independence that really keeps us going.
“If you teach a man to fish, he’ll eat for a lifetime. But you teach a woman to fish and she’ll feed the whole village.”
– Hillary Clinton
(1) UN Sustainable Development Goal 5.