“Fair Trade Enterprises are not just a niche; they are a laboratory for what all business should become. In a world of scarce resources and growing inequalities, the corporate world must reinvent itself.”
Prof. Oliver De Schutter (Former UN Special Rapporteur on the right to food Member, UN Committee on Economic, Social and Cultural Rights)
Fair trade is not new.
So how is it not the norm?
[Source: Creating the new economy: business models that put people and planet first World Fair Trade Organisation, January 2020]